Ciao! I'm Sarika

Lovely to meet you! I'm a United Nations Official turned Entrepreneur, on a mission to share the beauty of Japanese SAKE, in support of our precious 2000-year-old craft, focusing on mindful drinking, women in Sake, and sustainability.

Did you know that this beautiful craft is in a decline in Japan right now? It's hard to imagine now, but I never liked SAKE before. But 'discovering' the beauty of SAKE by coincidence changed the course of my life...!  I went from United Nations to Sake. I know it’s a rather unusual career change!

As I learned the current realities of SAKE in my ancestral town of Nagano (a major historical SAKE production area) that our precious craft is in a serious decline, I wanted to do something. Hence, my mission above!

I’m also the Founder of the Sake Beaty Balm, a Sake-infused cosmetics brand, awarded the 2024 European Natural Beauty Awards, Influencers Choice of the Year.

If you’re a Sake novice and want to discover SAKE, you’re in the right place!

SAKE is such an incredibly delicious craft that elevates the soul. It will add magic to your life. Join the Sake revival with me!